It’s Back … Better Call Saul. Scenes from the Los Pollos Hermanos Promotion in NYC.

Better Call Saul, created by Vince Gilligan and Peter Gould, and starring Bob Odenkirk (shown in the promotional poster above), Michael McKean, Jonathan Banks, and Rhea Seehorn, makes its Season 3 premier on AMC on April 10, 2017.

As part of the Season 3 promotion for Better Call Saul, AMC  opened pop-up Los Pollos Hermanos restaurants in several cities, including Albuquerque, Los Angeles, and New York.  This one in downtown New York abutted a parking garage, but was a remarkable facsimile of an actual fast food franchise.  It was only open a few days prior to the premier and attracted fans of both BCS and Breaking Bad.

Many fans lined up for approximately an hour to enter Los Pollos and from time to time, were able to pose for nice pictures.  Here, a fan is photographed with a mysterious man who carried a bag of what appeared to be “crystal blue” methamphetamine.  Could that be Jesse Pinkman (Aaron Paul)?  Could he return in an episode of BCS this season?

A great deal of attention went into making the experience authentic, right down to personnel and props.

It was impossible to not be impressed by the intricate detail the promotional staff went to in recreation, both outside and inside.

You could order, but at the NYC restaurant, you could only get spicy curly fries and a small cup of water in a signature red plastic basket.  While some fans complained about this, the price was right — free.  Given the difficulty in obtaining city food permits, you’d really have to consider yourself lucky.

It may have been “Fuck Chuck” all over Reddit lately, but they’re too quick to forget the utterly unconscionable and unethical act of Jimmy’s towards Chuck last season.  When it was suggested to Micheal McKean at the event that Chuck could get Jimmy disbarred, in perfect character, he replied, “Believe me, I’m trying!”

Season 3 promises to be interesting!